Telling The Salvation Army’s Story: Divisional Communication Training

On behalf of the General Secretary, Major Roy Johnson, We would like to invite you to the ALM Divisional Communication Training to be held on March 22-24. This is a great opportunity for Officers and employees to come together and hear not only from our Divisional Communications team, but also special guests from our national marketing partner, The Richards Group, Mobile Cause, and the Territorial Communications Director, Chris Priest.

In addition, we will be covering what our Divisional Head Quarters communication staff can do for you, photography and video, crisis situations, websites and collateral material designs. We will also be hearing about some best practices in other Commands and Corps from around the Division. Plus, we will give you the opportunity to earn your Public Information Officer certificate for disaster response.

We understand there are lots of opportunities to receive training throughout the year, but those might be too expensive or involve hundreds of people where you don’t always get YOUR questions answered. These three days will be extremely beneficial, informative, and we will do our very best to give you the face to face time you and your team need.

A light breakfast, lunch and dinner will be provided all three days. Space is limited. Please RSVP to Jon Kalahar on or before Friday, March 10 if you or any of your local development staff will be attending.

If you are unable to attend, I strongly encourage your development team to attend. Also, please know that there is a limit to the number of participants we can accommodate for media training. The sooner you reply, the sooner your spot will be reserved!

If you have any questions, please feel free to call or email Jon Kalahar at 601-961-7709 or

Here is the agenda:

ALM Divisional Communications Conference with PIO training March 22- March 24, 2017

 Wednesday, March 22

 8:30 am                             Welcome & morning devotion

9 am -10:30am               DHQ Communications

-Public Relations and The Salvation Army

-Design requests



10:30am-11-45am        Crisis Communication with Chris Priest

Noon                                 Lunch

1:00-2:15                          Local Corps best practices

2:30-3:30                         Mobile Cause presentation – text to give, event planning, and crowd funding

3:40pm- 4:30 pm          The Richards Group – Social Media trends


Thursday, March 23

 8:30 – 8:45am               Morning devotion

8:45am                              Disaster Training – Introduction to Public Information

12:30pm-1pm                  Lunch

1-4:30 pm                         Disaster Training- Public Information 2 – The Public Information Officer


 Friday, March 24

 8am                                    Arrival at DHQ

8:15am– 12:15pm          Disaster Training- Public Information 2 – The Public Information Officer  continues

12:30pm                           Wrap-up and Dismissal