Because of COVID-19, The Need is Greater

This holiday season, The Salvation Army expects to see a greater need for our services – more than any in recent history.

Unemployment rates are expected to be 10%-11%, and based on the increased service we’ve already provided this year due to COVID-19, we need resources to serve up to 155% more people with Christmas assistance.

COVID-19 has not only created a bigger need for us to fill, it has also decreased the number of traditional red kettles you’re used to seeing on street corners and at store entrances each Christmas season. In fact, we could see up to a 50% decrease in red kettle funds this year due to several factors, including:

  • Consumers carrying less cash and fewer coins
  • More online shopping, which means less foot traffic in shopping areas
  • Unemployment rates
  • Recent closures of some brick-and-mortar retail stores

Our work this holiday season is going to be even more crucial to serve the most vulnerable – regardless of race, gender, sexual orientation, ethnicity, or gender orientation – in your community.

Online Fundraising Options:

  • As an Individual – Sign up to get started right away and start getting donations to help those who need it most.
  • Join A Team – If your school, business, or other group has already created a team, join with them to transform even more lives.
  • Create a Team – If you plan on recruiting your friends and family to set up fundraising pages in addition to yourself, make sure to create a team so that you can work together to make a larger impact.

Thinking about volunteering by creating an individual goal, joining a team, or creating a team? Use your email, social media channels, or text your online kettle link to your friends, family, groups, coworkers, etc. The process to set up is easy, just follow the instructions provided and call 228-234-1253 or email us if you get stuck.