This holiday season, The Salvation Army expects to see a greater need for our services – more than any in recent history.
Unemployment rates are expected to be 10%-11%, and based on the increased service we’ve already provided this year due to COVID-19, we need resources to serve up to 155% more people with Christmas assistance.
COVID-19 has not only created a bigger need for us to fill, it has also decreased the number of traditional red kettles you’re used to seeing on street corners and at store entrances each Christmas season. In fact, we could see up to a 50% decrease in red kettle funds this year due to several factors, including:
- Consumers carrying less cash and fewer coins
- More online shopping, which means less foot traffic in shopping areas
- Unemployment rates
- Recent closures of some brick-and-mortar retail stores
Our work this holiday season is going to be even more crucial to serve the most vulnerable – regardless of race, gender, sexual orientation, ethnicity, or gender orientation – in your community.