This year, thousands of Alabamians have been impacted by COVID-19 and are experiencing unprecedented need. The Salvation Army’s campaign to “Rescue Christmas” is important during a time when everything looks different, including how we will all celebrate the holiday season. The Salvation Army is asking for support from the community to help keep Christmas as normal as possible for everyone in a year with so many changes. The Salvation Army is a proud partner of the United Way of Central Alabama.
“We have seen unprecedented need for our basic services since the onset of the COVID-19 pandemic,” stated Major Charles Powell, Area Commander, Salvation Army of Greater Birmingham. “With so many people still out of work, we know the holidays will be especially challenging. That is why we’re determined to stay on the front lines and do our part, with community support, to Rescue Christmas for those who come to us for assistance.”
Here are ways to help The Salvation Army “Rescue Christmas” this year:
The Salvation Army Angel Trees
November 13-December 8: The WBRC FOX6 Salvation Army Gifts for Kids Angel Trees
The program features Angel tags on a tree that represents the wishes and needs of a local child in the Birmingham area. Donors can select the Angel they want, including a gender and age range and shop for their items on their wish list. The kick-off is November 13 at Riverchase Galleria
• Angel Tree will be at Brookwood Village from 10 am-6 pm Mon-Sat. and Sunday at 12 pm-6 pm.
• Angel Tree will be at The Riverchase Galleria from 10 am-7 pm Mon-Sat. and Sunday 11 am-7 pm.
• Donors and sponsors can also adopt actual angels online at www.birminghamsalvationarmy.org website and on the WBRC FOX 6 News App and website.
‘Forgotten Angel’ Toy Drives
The Salvation Army is partnering with Chick-fil-A and area Walmart stores for our ‘Forgotten Angel’ program, which are angels that may not get adopted or returned through the regular Angel Tree Program.
We normally have Forgotten Angels trees up in 22 Chick-Fil-A locations. but due to COVID-19, that is not possible this year. We are grateful that Chick-fil-A has creatively found a way to help us this year through several ‘Stuff the Bus’ events they will be hosting throughout the season. Simply bring a new, un-wrapped toy or coat for a boy or girl, age 12 and under, to the Chick-fil-A locations listed below during the designated dates and times:
The Grove: November 23 – 25, 2020 • 11:00am – 5:00pm
Hoover Commons: November 27 – December 1, 2020 • 11:00am – 5:00pm
Eastwood Village: December 2 – 5, 2020 • 11:00am – 5:00pm
New this year, through a National Partnership, select area Walmart stores will host ‘Forgotten Angel’ Trees and will collect toys and coats for children 12 and under. Participating stores will have an Angel Tree and collection bins near the front of the store. This program runs from November 1 – December 15.
Walmart Angel Tree Registry for Good, provides a way to purchase toys or clothing through an online registry and have it shipped to The Salvation Army. People can shop online at Walmart’s Angel Tree Registry for Good at https://www.walmart.com/registry/registryforgood and choose The Salvation Army of Greater Birmingham. Through December 15.
November 2-December 31, Walmart will offer customers the option to round up their purchases to the nearest dollar and donate the difference to The Salvation Army. Customers can do this in stores at manned cash registers, on Walmart.com or through the Walmart app.
Red Kettles Campaign
The Salvation Army of Greater Birmingham’s Red Kettles will be out at several-locations across Jefferson, Shelby, Chilton, and St. Clair Counties from November 9 through December 24. The Red Kettle Campaign is our biggest single fundraiser of the year. Due to the anticipated decline in foot traffic, consumers carrying less cash and coins, and limited store hours, The Salvation Army could see up to a 50 percent decrease in funds raised through the Red Kettles, which would limit our capability to provide services for the most vulnerable. Due to these concerns, The Salvation Army is making it easier for donors to give during the Christmas season with the following options. The kick off event is November 12 at 11 am-12 pm at J.C. Penney at Riverchase Galleria.
Donate Digitally: “Kettle Pay” allows contributors to donate digitally by scanning a QR code located on the Red Kettle signs for options for Apple Pay or Google Pay, providing a contactless donation option.
Donate by Mail: The Salvation Army, 2015 26th Avenue North, Birmingham, AL 35234. Designate ‘Red Kettle’ on your checks.
Donate in Person: Place your cash or check donation in a traditional Red Kettle at select locations such as Walmart, Macy’s, JC Penney, Winn-Dixie, Walgreens, Hobby Lobby, Piggly Wiggly, and Belk.
Donate Online: Visit Birminghamsalvationarmy.org and donate online or visit the WBRC News App or Website for an online link to give.
Donate by Phone: Call (205) 328-2420 to make your donation.
Join the Virtual Red Kettle Challenge. November 27 – December 24 You can help to raise funds for Red Kettles by hosting a Virtual Red Kettle. It’s easy to set-up and join the challenge! To join the Red Kettle Challenge, visit birminghamkettle.org to create a fundraising page for yourself or team. Contributors can be solicited through email or social media. We are encouraging a fundraising goal of $1,000 for teams.