What is the Red Kettle and Why is it so important this year?
The Salvation Army Red Kettle Campaign has been in existence for over 100 years! The Salvation Army’s Red Kettle Campaign first began in 1891 as an effort to provide a Christmas dinner to those in need. Today, the Red Kettle Campaign has become The Salvation Army’s largest annual fundraiser. Donations to red kettles provide more than just holiday meals —these generous gifts provide toys for kids, shelter for the homeless, food for the hungry, services for the young and old, and countless other social service programs throughout the year. However, chances are you will not see red kettles at your favorite stores this holiday season due to health concerns with the coronavirus. Nevertheless, The Salvation Army desperately needs financial support to provide urgently needed assistance during this global health crisis. The needs of our less fortunate community members have increased tremendously, and Salvation Army programs are needed now more than ever. The community’s generosity and compassion are more important than ever before as we navigate new challenges that come with a global health crisis.